A playground™ / Shaping identities 🔧

Done @ Mucho

Arrels Barcelona is the project of two cousins whose family has century-old roots in the textile industry. We partnered up with them to rethink the strategy of the brand and explore new paths in the shoemaking adventure with newly designed sneakers.

The objective was to send an optimistic statement to the world – that’s why we came up with the idea of Yes Okay. We should be walking the earth, not stepping on it and Yes Okay is a bold and optimistic statement just like the footprint we want to leave behind.