A playground™ / Shaping identities 🔧

Done @ Mucho

Colnago is a high-end racing bicycle company. Its legendary history of pioneering products and world titles led it to become a globally known and admired icon in the cycling industry, represented by its Ace symbol.

Our challenge was to raise the brand to the level of its legend, defining its values and guiding the brand strategy into the future. Designing the new identity and refining one of the biggest symbols in cycling history.