A playground™ / Shaping identities 🔧







FC Barcelona
2021
Done @ Mucho

Blaugrana al vent
More than a club, FC Barcelona is a brand that transcends the world of sports and football. A club with fans spread all over the globe, but with core values rooted in its origins – in the city of Barcelona, in Catalonia, in red, blue, yellow and in its rich history.

Barça is an institution with more than 100 years, and in the last couple it has been reorganising its whole structure – from brand architecture to social media to merchandising.

We partnered up with FCB to reorganise, recreate and improve the products of the Barça brand, to take a step further and transform merchandising in streetwear. Barça products were and will always be objects of desire, our job was to make ‘game day’ outfits become ‘every moment’ outfits.