On May 9, 2017, Adidas Originals and SneakersBR
invited 10 creatives to explore the night of São Paulo in a different way. On board of the new NMDs, inspired by the past and driven by the future, the time has registered a city on the move.
This material became the exposition NMD_URBEX_SP
, an original and authentic approach such as the sneaker itself - offered in new formats but still combining the best of the adidas files with two of its latest technologies to create a generation of urban exploration.
I was luck enough to be one of these creatives, registering the city and the new NMDs with my photography.
The result of the night was 10 images and lots of fun.