nowhow is a digital centre that acts as a filter and constant curator to the information around us, reimagining the structure and speed at which a museum's contents can change.
Taking the most talked-about topics from digital platforms, the centre curates and creates content to form exhibits that provide depth in a subject.
Born from digital platforms, the centre’s approach to communication is a reflection of its origins. Embracing what has come to be our digital language, nowhow communicates through hashtags, functioning as a means of both describing and categorising its content.
The infinite amount of content available online, in social media and digital platforms has created disruption, distraction and noise. This concept of noise is the main idea behind nowhow's approach to its communications, and that which they represent.